The 138 Way – Made for Everyday Moments

Curious By Nature

We follow the ideas that won’t leave us alone.

Frameworks First

We break things down so others can build faster.

Always in Draft

We’re a work in progress, and we like it that way.

Past Events

The Nature Fair

The UAE’s first nature-based community event, The Nature Fair draws 1000+ visitors bi-monthly to celebrate life, nature, and homegrown talent.

Reel Palestine

Launched in 2015, Reel Palestine is a beloved annual UAE festival showcasing powerful Palestinian stories through independent, alternative cinema.

Market Outside The Box

Dubai’s ultimate outdoor festival, e& MOTB blends street style, food, music, and local brands in a vibrant, free-entry experience.

House of Laja

HOUSE OF LAJA is a fashion consultancy helping entrepreneurs bring their ideas to life through style, strategy, and community.

One Life Kitchen

One Life Kitchen is a café, roastery, workspace, and community hub in d3—serving fresh food and coffee with purpose since 2016.

Seventh Heaven

Seventh Heaven Al Barari

Seventh Heaven at Al Barari hosts joyful, nature-filled events year-round, where community, celebration, and adventure meet under the trees.

Social Distrikt

Social District is a vibrant hub for dining and connection - bringing people together through shared meals, moments, and community vibes.

Frequently asked questions

It’s a digital studio where we explore better ways to create. From tools and prompts to brand stories and small experiments (and merch), we experiment to simplify the lives of modern creators.

It’s a studio, not a startup. One person at the core, but many ideas in motion. Think of it as a home for side projects that make sense, before they scale.

Mostly digital. We focus on prompts, frameworks, and minimal products that help creators get clarity, launch the minimum version of an idea, and tell better stories. Occasionally, we’ll drop a t-shirt or a toolkit.

Sometimes. We’re open to meaningful collaborations, especially around writing, product design, or AI-powered creativity. Drop a note: we read everything.