THE STORY
BLUEBELL
Hyacinthoides hispanica or commonly referred to as Spanish bluebells, is a bulbous perennial that is native to Spain, Portugal and northwest Africa. It it known to represent kindness and proivdes the colors for our brand.
INSPIRED BY KINDNESS
THE 138 FLOWER LOGO
We wanted our logo and brand to represent kindness and it only felt right to have the flower as a key element in our branding, to inspire you to spread kindness.
Based in the UAE
PEARL WHITE
Pearl diving was the basis for the founding of cities like Dubai and Abu Dhabi. The thriving pearl trade drew families and divers to the coastal towns of Dubai and Abu Dhabi, where they could be closer to their work.
That's why our main color is pearl, a tribute to the UAE, a country of tolerance and a beacon for kindness.
supporting young artists
WE BROUGHT BLUEBELL TO LIFE
In collaboration with a local-based artist Yasmin Bubshait, the bluebell flower took on a new shape and personality that you will see more of in the future.
