Our Founder

bY Mahmoud Al-Juaidi


In a world that can sometimes feel overwhelming, I established The 138 Way to remind us of the importance of creativity, empathy, and adventure. The brand is built on a foundation of values that unite people from all walks of life, regardless of their backgrounds or experiences. Our mission is to inspire and empower people to live their lives with purpose, passion, and kindness.

We believe that by embracing creativity, we can unlock the potential for innovation and make the world a better place. Our commitment to empathy ensures that we understand the needs and perspectives of those around us, creating strong and lasting connections. And with adventure as our guide, we are able to explore new horizons, embrace new challenges, and constantly grow and learn.

We are passionate about sustainability and committed to doing our part in creating a better future for our community. So join us on our journey of growth, adventure, and kindness, and together, let's create a world that is vibrant, inclusive, and sustainable for generations to come.